المؤلف
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الملخص
Successful companies are the ones that can adapt themselves to the rapid changes in the environment to which they belong. In line with this matter, companies today are more interested than ever before to be proficient in their management of daily business requirements and this is due to many factors, such as the continuous change in the environment Business and the emergence of the phenomenon of globalization, and the great scientific and technological progress and information technology that resulted in the information technology revolution, which prompted many companies to reconsider their administrative and organizational conditions, and on this basis the strategic importance of information technology has increased at the present time, to become an important means In achieving and enhancing organizational ingenuity for companies in general, it has become an essential part of the organization's general strategy. In light of the foregoing, the current research aims to address the role played by the information technology strategy in building organizational ingenuity. The research deals with the information technology strategy and its dimensions (efficiency, flexibility, comprehensiveness) as an independent variable, and organizational ingenuity is a dependent variable, by highlighting the relationship and impact between them In Kronji Soft Drinks Company, and for the purpose of reaching the research objectives, a questionnaire was used as the main tool for data collection, and the Spss24 program was relied on to test hypotheses, and the descriptive exploratory approach was used in dealing with theoretical and applied research data. An exploratory study, and a random sample of (70) employees of the company was selected, and the research reached the most important results that contribute to clarifying the relationship between the study variables and their dimensions. At the micro and macro levels, this strategy has an effective role in building and achieving programs organizational strength. In light of the results, the research presented a set of proposals, the most prominent of which is the company’s continuous pursuit of organizational ingenuity through investing in information technology and exploring all that is new in it by adopting other methods given the importance of organizational ingenuity in the performance of companies and maintaining their sustainability in the long run the long
الكلمات الرئيسة
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