المؤلف
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الملخص
The research aims to identify the contribution and influence of Organizational Ambidexterity in enhancing the strategic Niche of the General Company for Electronic Industries of the Ministry of Industry and Minerals / Mixed Sector. The Organizational Ambidexterity was treated as an independent variable in its dimensions (technological innovation, strategic adaptation, organizational design) and strategic Niche as a variable in its dimensions (Building expectations, building social networks, learning processes), the problem of research was identified by a number of questions, the most important of which is (whether organizational excellence has an impact on enhancing the strategic Niche of the company being investigated). The importance of the research is to provide an intellectual foundation for the research variables and an attempt to address the real problem represented by the inability of the General Company for Electronic Industries, which was selected as a society to search to confront the fierce competition in the market of its products, In order to achieve the objectives of the research, a questionnaire was developed and distributed to a random sample of 90 employees of various levels and scientific qualifications. (The simple regression) using the statistical program (Amos.v.23 and Spss.v.23) to produce results based on a number of conclusions and recommendations. The research reached a number of results, the most important of which is that Organizational Ambidexterity affect the strategic Niche of the company and this is the result of the impact of the spring The most influential contributions came from the influence of the organizational design and the technological innovation of the company. This indicates the importance of these dimensions in enhancing the company's Niche as a result of its organizational design excellence in responding quickly to changes and work requirements and priorities. As well as the company's interest in making fundamental changes in the design techniques of existing and potential customers. New data and knowledge to keep abreast of developments in the regulatory environment Alforeigh. walahtmam contemporary concept of excellence through attention to technical creations and work to restore balance in the structures and designs work and adapt and respond to changes in the contemporary environment to achieve its distinctive status.
الكلمات الرئيسة
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