المؤلفون
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الملخص
The purpose of the research is to demonstrate the nature of the relationship and the impact between the prospective roles of the coopetition strategy, choose a company Taq Taq Operating Company and Company Gas Plus Khalakan Field of study. The analytical, descriptive approach was also adopted using the path analysis method, and the sample of the research was made up of managers in the administrative and technical departments working in the sample companies. One of the most important findings of the research is that there is a statistically significant impact between the expected roles of the coopetition Strategy for both (cost-sharing, knowledge sharing, capacity enhancement) in the development of value network content, and a statistically significant impact of the adoption of the coopetition strategy to develop the content of the value network by having the expected roles as an intermediary variable. On that basis, reference was made to some proposals concerning the need for administrations recognize the importance of investing in common sites, to focus on the main characteristics of value networks and to keep abreast of the new roles provided by the coopetition strategy.
الكلمات الرئيسة
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