مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة

انعكاس دور الوعي الاستراتيجي في تنافسية منظمات الاعمال بحث ميداني في شركة اسيا سيل للاتصالات الخلوية الخلوية

نوع المقالة : Research Paper

المؤلفون

1 کلیة الادارة والاقتصاد - جامعة الانبار

2 جامعة الانبار - کلیة الادارة والاقتصاد

الملخص

يهدف البحث الى تشخيص مستوى وطبيعة علاقة التأثير بين الوعي الاستراتيجي بأبعاده (الوعي بخدمة الزبون، الوعي بالمبيعات، الوعي بالمُنتج، الوعي التنافسي، الوعي الاداري) والتنافسية بأبعادها (الربحية، الانتاجية، الكلفة، الحصة السوقية، رضا الزبون) في شركة اسيا سيل للاتصالات الخلوية في العراق.
     وانطلقت مشكلة البحث من التساؤل الرئيسي (مدى إدراك القيادات في شركة اسيا سيل للاتصالات الخلوية دور الوعي الاستراتيجي في تعزيز تنافسيتها؟) التي جرى التعبير عنها بالفرضيات الرئيسية والفرعية، واستعمل الباحث الاستبانة كأداة لجميع البيانات، وتم توظيف المنهج الوصفي التحليلي كمنهج للبحث، وذلك لاستقصاء اراء العينة النهائية البالغة (117) عينة من كادر شركة اسيا سيل تمثلت بــــ (مدراء الفروع ومدراء الأقسام ومدراء مراكز البيع)، وبلغ مجتمع البحث في الشركة (160) عينة، بأسلوب الحصر الشامل اذ تم توزيع (160) استبانة اعيد منها (117) استبانة صالحة للتحليل الاحصائي، وبنسبة استرجاع بلغت (73%) تقريباً من عدد الاستبانات الموزعة.
     وتوصل البحث الى مجموعة من الاستنتاجات تطابقت اغلبها مع فرضيات البحث منها (وضوح الاهتمام من قبل الشركة المبحوثة بالوعي الاستراتيجي وابعاده والتنافسية وابعادها)، كما نتج عن البحث وجود علاقات تأثير للوعي الاستراتيجي في تعزيز التنافسية في الشركة المبحوثة.

الكلمات الرئيسة

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مجلة جامعة الانبار للعلوم الاقتصادیة والاداریة
السنة 14، العدد 4 - الرقم التسلسليّ 4
كانون الأوّل / ديسمبر 2022
الصفحة 268-285
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