Document Type : بحث
Author
Ministry of Higher Education and Scientific Research
10.34009/aujeas.2023.182286
Abstract
The research aims to analyze the nature of the relationship between sales representatives and the development of consumers' purchase motives. The research focused on answering the question: What is the nature and level of influence of marketing representatives' skills on consumer purchase motives in the researched company? The General Company for Cars and Machinery Trading was selected as a group for the research, and to achieve the objectives of the research, it was necessary to choose a deliberate sample consisting of (35) managers and officials in the researched company, and the research forms were distributed. Training marketing representatives and providing them with the necessary skills to enhance their communication and persuasion abilities to achieve greater impact and thus achieve higher sales.
Keywords
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