Document Type : بحث
Authors
Abstract
The current research aims to know the extent of the impact of job maturity in sustainable marketing, and sustainable marketing was chosen for the novelty of this concept and to keep pace with developments taking place in the world, and the dimensions of job maturity (career planning, job training, decision-making ability, ability to excel) were adopted. The following dimensions were adopted (the economic dimension, the social dimension, the environmental dimension), and the General Company for Electrical and Electronic Industries was chosen to conduct the research in it, as the questionnaires were distributed to a random sample that included managers and employees alike, and the number of the sample was (90) individuals from the company’s employees And the statistical methods were relied upon to analyze the questionnaire data, including the program (SPSS V.23, AMOS V.23), and one of the most important conclusions reached by the research is that job maturity contributes in its various dimensions to achieving and enhancing sustainable marketing through the ideas that the customer provides A new creativity of the researched company and its distinguished participation in the processes of production and marketing of services .
Keywords
- المصادر العربية
- عثمان, هلوڤان حسني,(2019), "تشخيص واقع ابعاد النضج الوظيفي لدى الجامعات الاهلية" ,( دراسة استطلاعية لآراء المديرين والتنفيذيين في جامعة نوروز ),المجلة الاكاديمية لجامعة نوروز, كردستان العراق ,ص 320-313 .
- عباس، سهيلة محمد، وعلي، حسين علي، (2003)،"ادارة الموارد البشرية"، الطبعة الثالثة، دار وائل للنشر، عمان، الاردن.
- عمر، رميلي، ( 2012 )، "التدريب المهني وتاثيره على الرضا الوظيفي"، دراسة ميدانية بالشركة الوطنية لصناعة المنظفات ومواد الصيانة N. A. D بصور الغزلان، رسالة ماجستير،معهد العلوم الانسانية والاجتماعية، جامعة العقيد اكيلي مهند اولعاج البويرة، الجزائر.
- بدرة، حورية ( 2016 ),"تقدير الذات وعلاقته بالنضج المهني", (دراسة ميدانية على عينة من طلبة جامعة وهران) مجلة اُّلعلوم اُّلانسانية وُّالاجتماعية (26),ص 414-397.
- حسن,راوية محمد ,(2000),"ادارة الموارد البشرية رؤية مستقبلية" ,الدار الجامعية للنشر والتوزيع ,القاهرة ,جمهورية مصر العربية ,ص 210.
- السلمي ,احمد إبراهيم,(2017) , "تصور مقترح لخطوات تحسين إدارة رأس المال البشري في مؤسسات التعليم العالي بشمال سيناء في ضوء متطلبات تنميتها", مجلة الإدارة التربوية , العدد (15) سبتمبر.
- امنة ,خالد غانم,(2021) ,"التسويق المستدام واثره على تحديد الخيارات الاستراتيجية", دراسة تحليلية لآراء عينة من القيادات العليا والوسطى في مصنع القطنية في محافظة بغداد, رسالة ماجستير, الجامعة العراقية.
- قرقش,عبد الكريم قرقش,(2002) فاعلية القيادة الادارية التربوية في المدارس الثانوية للحكومة في محافظة عمان, رسالة ماجستير غير منشورة.
- Walter Tarver (2020),Exploring Career Maturity: A Comparison of Student-Athletes and Non-Athletes at a Division I Institution Non-Athletes at a, Journal of Applied Sport Management, V (12)Issue( 1),p2.
- Sean,T.,(2018),How have careers changed ,An invstigation of chaging career across four generations,jornal of Manegrial Psychology,Vol.30 iss,l,pp.8-21.
- Lal, K. (2014), Career maturity in relation to level of aspiration in adolescents. American International Journal of Research in Humanities, Arts and Social Sciences, 5 (1),p 113-118.
- Hinsey,A.,(2015), A Comparison of Athletic identity and Career Maturity of Faturity of Female Student – Athletic at Different Levels of Competition ,DAL-A 77/04 (E) Dissertaion Abstracts International,p52-70.
- Crites, J. (1995). Career maturity inventory: Administration & use manual Monterey, CA: McGraw-Hill,p105.
- Muhammad Hidayat & Asmadi Alsa,(2018) , The Effectof “PLANS” Training Towards Career Maturityof Senior High School Students, Journal of Educational, Health and Community PsychologyVol(7), No(2),2018,p16
- Bernardin, H. (2007). Human Resourse Management :An Experiential Approach. 4th Ed. Boston : Mcgraw- Hil.
- Baird, Lioyd S. ; Post, James E. & Mahou, John F. , (1990), Management Function & Responsibilities, Harper & Row Publishers, Inc.
- Edo Lestari & Fatwa Tentama,(2020), Students Career Maturity Scale:Construct Validity And Reliability Study, INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, V( 8), ISSUE (1), JANUARY ,p95.
- Siru Lehtonen,(2021), THE ROLE OFSOCIAL MEDIAIN SUSTAINABLEMARKETING COMMUNICATION, A Study on Airline Industry on Instagram , Master’s Thesisin Marketing,p 53.
- Govindan, K. (2018)," Sustainable consumption and production in the food supply chain: A conceptual framework", International Journal of Production Economics, 195,p 419-431.
- Chebeň, J., Lančarič, D., Savov, R., Tóth, M. and Jan, T. (2015), "TOWARDS SUSTAINABLE MARKETING: STRATEGY IN SLOVAK COMPANIES", Amfiteatru Economic Journal, Vol. 17 , No. 40, pp. 855-871.
- Chuah , S.H-W.,Manstrly,D.,&Tseng,M.(2020),Sustaining customer engagement behavior through corporate social responsibility: The roles of environmental concern and green trust , Journal of cleaner production,P 12-48.
- Peattie, ken,(2010), "Towards Sustainability:The Third Age of Marketing Article" in The Marketing Review,P.1-18.
- Arnould, Eric & Press, Melea,(2017), Marketing Organizations and Sustainable Marketing, provided by University of Southern Denmark Research Output.
- Dolnicar, S., Knezevic Cvelbar, L., & Grün, B. (2016), Do pro-environmental appeals trigger pro-environmental behavior in hotel guests?Journal of Travel Research, 56(8), 988–997.
- Suna,Y. , Garrettb,T., Phauc, I. & Zhenga, B. (2018)," Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity", Journal of Business Research, pp. 1-8.
2- Sources
)
