المؤلفون

• كريم ناظم منصور
• علياء جاسم محمد

كلية الادارة والاقتصاد / جامعة بغداد

الملخص

يهدف البحث الحالي, الى اختبار تأثير الوعي الاستراتيجي بأبعاده (الوعي بخدمة الزبائن, الوعي بترويج الخدمات, الوعي بالخدمة, الوعي بالبيئة التنافسية, الوعي الاداري / التنسيقي) في الازدهار التنظيمي بأبعاده (القدرات التنظيمية, الالتزام التنظيمي, دعم القيادة, التمكين) في دائرة صحة الانبار, فضلاً عن تشخيص مستوى اهتمام الدائرة بمتغيرات البحث وأبعادها الفرعية, للخروج بجملة من التوصيات تسهم في تحسين ممارستها وتبنيها لهذه المتغيرات, وانطلاقاً من حداثة المتغيرات وأهميتها الملحة للدائرة وأفرادها من جهة, والمجتمع من جهة أخرى, اعتمد البحث المنهج الوصفي التحليلي الاستطلاعي في إنجازه, اذ كان مجتمع البحث يتألف من قيادات الدائرة البالغ عددهم (97), وزعت عليهم الاستبانة, ليسترد الباحث منها (94), كان الصالح منها للتحليل الاحصائي (92) وهي عينة البحث, وقد رفدت الاستبانة بالبيانات والملاحظات والمقابلات المحدودة, فيما استعمل البحث البرامج الاحصائية (SMART PLS V.3.3  , SPSS V.28  ), لتحليل البيانات الاولية, مع اعتماد اساليب الإحصاء الوصفي والاستدلالي, وقد أظهر التحليل الاحصائي عدد من النتائج كان أبرزها اعتماد دائرة صحة الانبار الوعي الاستراتيجي كداعم رئيس لتحسين ازدهارها التنظيمي.

الجديد في البحث

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الكلمات الرئيسة

• الوعي الاستراتيجي
• الوعي بخدمة الزبائن
• الازدهار التنظيمي
• القدرات التنظيمية