Authors

10.34009/aujeas.2023.182293

Abstract

    The current research aims to test the impact of strategic awareness in its dimensions (customer service awareness, service promotion awareness, service awareness, competitive environment awareness, administration/coordination awareness) on organizational prosperity in its dimensions (organizational capabilities, organizational commitment, leadership support, empowerment) in the Anbar Health Department, In addition to diagnosing the department’s level of interest in the research variables and their sub-dimensions, to come up with a set of recommendations that contribute to improving its practice and adoption of these variables, and based on the novelty of the variables and their urgent importance to the department and its members on the one hand, and society on the other hand, the research adopted the descriptive analytical exploratory approach in its completion. The research adopted the descriptive, analytical, exploratory approach in its completion, as the research community consisted of (97) department leaders, and the questionnaire was distributed to them, for the researcher to retrieve (94), the valid ones were for statistical analysis (92), which is the research sample, The questionnaire was supplemented with data, observations and limited interviews, while the research used statistical programs (SMART PLS V.3.3, SPSS V.28), to analyze the primary data, with the adoption of descriptive and inferential statistics methods,The statistical analysis showed a number of results, the most prominent of which was the adoption by the Anbar Health Department of strategic awareness as a major supporter for improving its organizational prosperity.

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